Note : I tried my level best to keep this article within the
norms of this site to maintain its decorum, but “Pawanism” is an emotion that
cant be expressed stipulating to the boundaries of formalism. So if you think
you cant stand the power of Pawanism please stay away”
Back in
1996 staring stealthily at movie wall posters and banners while walking to
School and making an entry of the release dates and the number of days a
particular Movie has run into my mind’s movie registers was a pretty common thing
for me. One fine day I glimpsed at this weird poster which had nothing but “ee
abbai meeku telusa” (Do you know this guy?) written on it. The poster remained
for about 45 days with the posters getting changed every week with content on
it being same. Eventually, they released this first look of Pawan kalyan couple
of weeks before the release of the movie “Akkada Ammai Ikkada Abbai” revealing
his name as Kalyan. While the film managed only a mediocre run at the box
office, the only thing that surfaced out of the movie was Kalyan’s skill with
martial arts which were elegantly presented in the movie.
Due to
my limited means, as a kid, I did not get to watch his next couple of movies
Suswagatham and Gokulam lo Seeta. Nevertheless I kept track of the statistics
and gossip about these movies through newspapers – enough to know that Gokulam
lo seeta ended as a hit while Suswagatham went on to become a Super hit.
The
kind of hysteria Pawan Kalyan created among the youth with Toli Prema
benchmarked the beginning of Kalyan’s “Era of Stardom”.
I know of people who watched this movie more than 50 times in theaters (I am
not exaggerating). There were guys who watched this movie show after show, day
after day at the expense of missing classes months together. I still remember
watching this movie on its 63rd day in Sandhya with full house crowd with one
full row of friends. Although it takes another 4 full pages to write about that
whole experience, I will summarize it in four phrases just to give an idea of
how it was ….
“whistles
for every scene
with Tons of confetti all over the screen
With Shirts whirling in air
the dances in the aisles etched an indelible memoir”
with Tons of confetti all over the screen
With Shirts whirling in air
the dances in the aisles etched an indelible memoir”
After
ToliPrema Pawan Kalyan became “darling of youngsters”. People loved Pawan in
ToliPrema (1998) but were not sure what exactly they liked in him. The
confusion got cleared when Thammudu (1999) released in the next year. His
energetic acting, dances, comedy timing – especially in “the shakuntala akkayya
scene”, his style – not just dress or hair style but even the small mannerisms
like getting off the bike differently over its handle etc., caught every
youngster’s attention and thus made him the uncrowned “Youth Icon of Andhra”.
Even Anti-Megastar fans, especially youth thronged the theaters and watched
this movie several times to witness Pawan’s magic and thus the first vibes
started to show up that this “Thammudu can give a tug of war to even the
mighty Annayya !! “.
After Thammudu, Pawan
introduced Puri Jagannath – one of the rarest gems – to Telugu Film Industry
(TFI) as a Director through the film Badri. Today, even after 12 years,
for me Pawan means Badri, Badri means Pawan. It stands as the most
favorite movie of Pawan. The movie started off with a negative buzz at the box
office and during the same week I read in some newspaper about Puri confessing
that there was quite a bit of Pawan’s influence in many departments of it. Puri
probably meant to point out that the below par outcome should also be
attributed to Pawan. Second week onwards the movie picked up and went on to
become a solid hit at the box office. Since then, for the next 12 years both
these powerful asteroids have been going around the Filmi universe in their own
orbits and now their orbits have aligned and the deadly asteroids of TFI are
coming together to bombard the industry on October 18th.“Atom bomb ki
baggumantunna aggi pulla thodu authe emouddi? Motha mogipoddi !!!” Similarly
Pawan’s power ki Puri’s characterization thodu authe ika “Boxoffice baddal
baashingaale” !!
Flopullo
undaga kodithene first day boxoffice daggara Pawan punch ela untundo
Gabbarsingh tho telisindi. Oka Blockbuster kottaka nalugu nelalu nindakoondane
cinema release chesthe, first day effect ela unadalo [wait for 2 seconds], ela
untundo [wait for a second] oka pandaga pabbam avasaram lekoondane choopinche
cinema “Cameraman Ganga tho Rambabu” !
Pawan
Kalyan’s craze reached new heights with Khushi (2001). The movie which released
in Summer of 2001 became the biggest blockbuster in the career of Pawan Kalyan.
His diction became an addiction to the college-goers while the style (Khushi
bags) and mannerisms had such a strong impact on youth that the hangover of it
has not withdrawn in many of those yet. With Khushi, Pawan became the
“undisputed King of Nizam” which is one of the biggest movie territories in
India and the biggest territory in Andhra.
Directors
like Rajamouli, Trivikram, Puri Jaganadh have had their share in bringing out
the talent of our current super stars and in giving them an image makeover or
image overhaul for some. Like if Rajamouli had boosted the image of one of our
super stars from time to time, Puri was responsible in bringing the desired
image makeover to turn another star into commercial Superstar but it was Mr
Konidela Pawan Kalyan himself with his unique, creative, and never-before-seen
fights in the film “Badri”, his crazy dialogue delivery in “Khushi”, his hippie
outfits in “Gudumba Shankar” and “Balu” is responsible for creating an
indelible impression on Telugu cinephiles as POWERSTAR!
Which
is why while rest of the “super” stars are requesting top directors to plan a
movie with them the moment they score a hit – in the case of Pawan , its the
other way round the top directors are willing to wait years for that “okka
chance” to direct Pawan Kalyan.
After
attaining the pinnacle of craze by introducing different shades of himself
through the first six consecutive successful movies (Suswagatham, Gokulam Lo
Seeta, Tholi Prema, Thammudu, Badri, Khushi) – Pawan could have continued the
streak by joining hands with top notch directors and could have paved way to
the superstardom comparable to the likes of Chiranjeevi and Rajnikanth, but his
“thikka” of being and doing things differently and in his own way led him to
grab the megaphone and direct himself to deliver the movie Johnny.
Many of
you will contend that Johnny is a DISASTER ! Hell yeah!! It was !!! Johnny is a
disaster critically, its a disaster commercially and its a disaster most
popularly!! But,
Johnny
will always be in the top 5 TFI all time movies with respect to its
cinematography.
No other movie in TFI has ever had or will ever have the pre-release euphoria like that of Johnny.
There won’t be a Pawan Kalyan fan who does not like the movie Johnny .
If there is any flop movie than can make fans to beam with pride its J for J O H N N Y !
Last but not least Johnny was the stepping stone that led to the cult status that Pawan has attained today.
No other movie in TFI has ever had or will ever have the pre-release euphoria like that of Johnny.
There won’t be a Pawan Kalyan fan who does not like the movie Johnny .
If there is any flop movie than can make fans to beam with pride its J for J O H N N Y !
Last but not least Johnny was the stepping stone that led to the cult status that Pawan has attained today.
His
penchant for trying something new (Thikka?) continued with Gudumba Shankar
(2004). At a time when fans were eager to see Pawan to bounce back with an
action entertainer, Pawan came out with Gudumba shankar an out and out comedy
entertainer for which he wrote screenplay as well. The movie did not match
fans’ expectations. His subsequent movies Balu(2005) and Annavaram(2006) did
average business while Bangaram(2006) failed to remain decent.
Jalsa which released in 2008 went on to become
the biggest commercial blockbuster of the year, its first weekend business was
so striking in USA that its numbers were charted on boxofficemojo.com and thus
introduced that site to Telugu cine-goers. The openings of the movie promised a
sure shot industry hit but his interest to voice out something about the
society (THIKKA?) lead to the Naxal episode in the movie which did not go well
with the common movie audience and hampered the range of the success to some
extent. As a fan I feel very proud when Media
considers a commercial blockbuster like Jalsa as a success of not Pawan
Kalyan’s calibre.
Brand
factory:
If a
star can claim himself as a brand name than a mere name then Pawan Kalyan’s
aura is a brand factory than a mere brand. Because the
brand Pawan Kalyan is so grand that anything that competes with it ends up
being bland. Hero Ram has always been under the radar of critics for quite
sometime that he imitates Pawan Kalyan, fact is that, he does not intentionally
imitate, the influence of Pawan Kalyan’s mannerisms are so strong among the
youth during the last decade that even heroes are not spared. He was an
inspiration to Nitin who decided to become a star after watching Toli Prema.
One can clearly see Pawan Kalyan’s mannerisms in Actor Nikhil. Some of the
iconic mannerisms/scenes from his movies have become so frenzy among youth that
our now mighty superstars like NTR ,MaheshBabu have attempted the same .To
quote a few from the top of my head, like in the case of NTR, in the movie
Ninnu choodalani, when heroine calls him and expresses her love, he gets off
the bike goes behind a tree and dance mimiking Pawan’s ToliPrema scene and
Mahesh attempted the rehashed version of Pawan Kalyan’s hillarious Sakuntala
akkaya scene from Thammudu in the movie Yuvaraju.
Whether
you call it influence or impression or imitation or intention, no one can deny
the fact that he has been intrinsically invaluable to the industry in inspiring
different talents.
Coming back to his
filmography, though Teen Maar (2011) got approval from critics – it
failed to register a hit at the box office The spot dubbing (thikka) made it
difficult for masses and classes to follow/understand the dialogues. Also the
basic theme being very urban-oriented, masses rejected the movie out rightly. Panjaa (2011), though technically a brilliant
movie, failed with respect to its content.
Even
with respect to success and failures at box office, Pawan kalyan’s filmography
has been quite contra-distinctive. While he had, in the
beginning of his movie career, six consecutive successful movies to his credit,
which no other Telugu Film star had achieved in the past, he also had to face
the brunt of a series of flops – thanks to his thikka, which we fans adore.
Neither the flops before Jalsa could manage to overshadow his stardom nor the
flops of Puli and Teen maar that came after Jalsa could empower the critics to
write him off for the No. 1 position. But its only after the debacle of Panjaa,
for the first time, Pawan Kalyan’s career as a star took a mild jolt and I
would say those six months after Panjaa is the only period where he gave other
stars in TFI a sigh of relief to eye the No.1 position after Chiranjeevi left
the throne.
Six
months!!! six months of silence, six months of vacuum, six months of desolation
in fans. Just like every other Pawan fan I was never worried about the flops
but not finding any promising movie that can go well with the current trend
lead to the desolation. The plans of Pawan to work with Tamil directors even
after failing more than couple of times with them added to the worry and with a
Super hit Dabangg (2010) being remade as Gabbar Singh by relatively small
time director Harish made the situation worse .
But
Director lo content unte, chinna-pedda,kotha-paatha ani theda lekoonda thana
cutout vadukomani isthadu Pawan. Harish aa cutout ki palabhishekam chesi padi
kalalala paatu abhimanula gundello undipoyettu chesadu !!
Gabbar
Singh is the
one movie that threw every Power Star Pawan Kalyan fan into a state of trance
and created a sense of mass hysteria. May 10th, 2012 – was that day when Twitter, Facebook,
Orkut and other social media celebrated the ecstasy that was the success given
to us by Gabbar Singh. Posters, trailers and reviews – everything spoke about
the success and joy that Gabbar Singh was – an enchanting journey of sorts for
pure fans of Pawan Kalyan.
This
movie is the ultimate one-man show by the Power Star – he electrified the
screen with his mere presence. He proved himself to be a several leagues apart
from the rest of the stars in the Telugu Movie Industry with the success of
this film. It seems now that every industry movie technician is dying to use
PK’s charisma in their movie and drink from the same chalice.
This
movie has turned out to be a show-stopper for the summer releases and has been
going strong for nearly 100 days past. It has created an impenetrable firewall
for records created all over Andhra Pradesh and also across Overseas – especially
US. The wouldn’t have been possible if it was not for Director Harish’s
arresting narration with the help of a grippingscreenplay and
refreshing situations!!
Harish
can easily be termed as the “Ultmate Fan of all times” of PowerStar Pawan
Kalyan. He has proved that “Fan Power” is the highest force in TFI. He has
literally stuffed the entire movie with scenes that highlight the Power Star.
The punch dialogues were tailor-made for Power Star. He maintained the high
energy all along the way. Harish has lived up to his promise that “Aakali tho
vachina vaallu Bhukthaayasam tho bayitiki veltharu”
Typically
when a movie becomes hit,the results are fruitful to producers, distributors,
and it potentially improves the star’s portfolio. It also gives an opportunity
for the star’s fans to boast about the records that movie created. But when a
Pawan kalyan’s movie becomes a hit, its way beyond the things mentioned above.
Release of a Pawan Kalyan’s movie is a festival by itself and if the movie
becomes a hit its time for celebration unlimited. The happiness, the joy, the
ecstasy, and the euphoria is immeasurable.
“Konni samvastarala tarabadi hit ledani drop ayina Fans, inka hit raadani fix ayina common audience
kuda, “Chas, memu kuda PawanKalyan Fans ga migilipoyi unte baagundedi yemo” ani
feel ayye range cinema padindhi..!
“Entraa
babu ee responses.. Rajnikanth laaga ayipothademo.. ”
“Bhukthaayaasam ante ento choopinchaav
bhayya. arichchi arichi gonthulu poyi, anandam tho kanneelu ochchi, palaana
scene keka raa ani cheppe chance ivvakundaa, cinema antha graph peaks lo
maintain chesi, energy tho fans ki pichchekkipoye dance lu choosi, collar
egaresukuni, gunde nindaa anandam tho maa hero raa ani cheppukune cinema
ichchaav… Harish Anna… Nuvvu devudanna…”
“Rajamouli
tho cinema akkarledhu.. Inkemi akkarledhu.. Ee cinema chaalu…Prathi scene ki
maalo current pass ayyindhi.. sorry.. kshaminchaali.. kshaminchaali.. nee
laage current pass ayyindhi maaku… Neeku jeevithaantham runa padi untaam..”
The
craze of Pawan Kalyan is way ahead of the number game which is why measuring
Pawan’s power using box office collections is the most frivolous thing to do.
But
since some stars have recently created a buzz that numbers are more important
than words they speak, here are some numbers to face off and to say that
numbers will remain numbers even by keeping character.
As per
the current trend in TFI, to break an existing record, a new film is
progressively publicized before its release to generate the hype and then it is
released in more number of theaters than the previous. This was not the case
with Gabbar Singh. Even with movies out with 2 major stars, the beast Gabbar
Singh was released without record number of theaters.
1st day
record : Rs.8.2 crores (1st movie to make 8 crores on day1)
1st
week record: Rs.32 crores (1st movie to make 30 crores by the end of week 1)
Fastest
50: more than Rs. 50 crores collected in less than 20 days
over
Rs.9 crores in overseas for a mass movie – Impossible feat for any hero!!
try cheskondi!!
Garnered
over 65 crores within 50 days and running strongly towards the indelible
industry hit Ram charan’s Magadheera.
I remember
one of the fans asking Director Harish Shankar before Gabbar Singh’s release:
“How satisfied will the fans be with Gabbar Singh movie” for which he honestly
replied 80% .
Now
after the stupendous success of Gabbar Singh, I am just wondering if 80%
satisfaction can bring this kind of response, what if a Pawan kalyan movie
comes out with potential to satisfy fans by hundred % ? Only Harish Shankar has
the answer.
End of
Fake Trend
Pawan Kalyan has set new values with Gabbarsingh – he put an end to the self-touting fake success news by the fake producers who are egged on by the stars of the movies since the year past. They have been blowing their own trumpet out in the public to help the collections of their movies and were creating a fake-trend. Pawan Kalyan has set a new and very impressive trend. Lets see if the rest of the stars are sincere enough to embrace this new ethical standard for the industry set by the Power Star.
Pawan Kalyan has set new values with Gabbarsingh – he put an end to the self-touting fake success news by the fake producers who are egged on by the stars of the movies since the year past. They have been blowing their own trumpet out in the public to help the collections of their movies and were creating a fake-trend. Pawan Kalyan has set a new and very impressive trend. Lets see if the rest of the stars are sincere enough to embrace this new ethical standard for the industry set by the Power Star.
and
when it comes to the star’s fans ..
“Kondari
Pillalaki, Chandrudu andarikante paina unnadu, andanantha dooram lo unnadu ani
chepthe vinaledu.
Addam lo choopinchina “Fake” chandrudni choosi aaru nelala paatu anandapaddaru,
ippatikaina, tala dinchukoni addam lo choodadam maanesi, tala ettukoni aakasam
vaipu choodandi mabbulu veedipoyi chukkala madhyana prakasitunna Chandrudu
kanipistadu !!
Addam lo choopinchina “Fake” chandrudni choosi aaru nelala paatu anandapaddaru,
ippatikaina, tala dinchukoni addam lo choodadam maanesi, tala ettukoni aakasam
vaipu choodandi mabbulu veedipoyi chukkala madhyana prakasitunna Chandrudu
kanipistadu !!
We
often hear people claiming that they are fans of someone or something – that
someone or something could be a sportsman, actor, artist, a team or merely a
non living thing like a car etc., The driving force behind fanism or fanaticism
is the ability of that someone or something to make them feel proud.
If we
have to talk strictly about Telugu movies and fanism that is prevailing in
Telugu land:
“Kondaru
hero andanga unnadani fan autaaru, kondaru hero community choosi fan
autaaru (its not a mistake, its one’s choice), kondaru hero dialogues baaga
cheptaadani, kondaru hero dancelu baaga chestaadani, kondaru hero records
baddalu kottadani/kodatadani fans autaaru kaani oka hero manishi ga unnanduku,
manavatvam tho nindi unnanduku fan authe adhi fanism kaadu, fanism ki minchina
sakti, alaanti oka shakti ee Pawanism”
Oka
Hero ki fan aithe Fanism , Pawan ki fan aithe Pawanism :
Typically
a real fan is one who sticks through the thick and thin of the star’s success.
When a star under-perfoms and fails to rake in the desired show, it becomes
difficult to stick to the hero and take his side. But for a Pawan Kalyan fan
it’s a cake walk. Even during the worst phases of Pawan Kalyan’s career as a
star, he has left so much of ammunition to counter through his
onscreen/offscreen personality that it gets so easy for Power fans to get the
opponents to limit their tail to between their legs.
Simple
ga cheppalante
“comedy
ga current teega ni kougitloki teeskunna
serious
ga Tsunami ki eduruga velli swimming chesina
kaali
ga unnanduku, Powerstar ki against ga Pakodi kaburlu tho argue chesina
jarigedi
okkate !!!
Keeping the above
cinematic snub aside, the power of Powerstar is so powerful and obvious that
even the lamest of anti-fans end up hurting their conscience badly to talk ill
about his craze or personality.
Why
fans remained fans even after successive failures :
Despite
failures, Telugu movie lovers in general believe that Pawan Kalyan is Super hit
as an entertainer which is responsible for the huge openings but the main
reason for his unending craze from his fans is that every fan believes that he
is a BlockBuster hit as a person and that he is going to be an industry hit of
the Human race in the time to come.Which is why Fanism
fades but Pawanism pervades !!
I am
not sure how big of a fan I am relative to the millions of other Powerstar
fans, but I am pretty sure about the reasons why I admire Pawan Kalyan and I am
sure there would be quite a number of fans of Powerstar who can relate to the
same reasons.
1. Humor:
I regard humor as one of the greatest virtues of human kind. After Chiranjeevi
and Kamal Hasan, Pawan Kalyan is the only superstar whom I admire for the
comedy timing in movies. He rarely gives personal interviews but when he does,
one can see the vetakaram (sarcasm) and the extent/depth of humor the man has
in his real life.
2. Style:
If you are a real style freak and a Telugu movie lover then you gotta be a
Pawan Kalyan Fan. From his eccentric outfits like the double pants in Gudumba
shankar to super formal outfits in Badri to the trendy jeans and T shirt that
he wore for Teen Maar audio function to the chic black shirt and Blue jeans
that he wore for Panjaa audio function, Pawan kalyan and style go hand in hand.
Not only the dress sense but his hair style, his dance moves, the bikes he
uses, the way he moves and carries himself on screen and off and his overall
demeanor portrays a very strong and trendy style statement.
3. Straight
forwardness: PK is a man of few words. He hardly ever speaks in
Public. He has spoken more in the recent couple of years than in his entire
film career. 99% of the people who say that they are straight forward in their
speech are actually not- they put up a straight-face and lie through their
teeth. PK, on the other hand, speaks only when he feels passionately about
something. When he does, the bare-facedness of Pawan kalyan is not to prove
something to some one. He speaks honestly and speaks with passion to stand up
for what he believes in -the Truth. He just speaks his heart out and because of
his honesty and sincerity, people instantly connect with him. Moreover, he
articulates ideas and feelings so well that it pours out of him in not only
words but through his body language – I AM F A N OF PAWAN KALYAN FOR THIS
Quality OF HIS !
4. Emotionality:
After basic human instincts, emotions constitute a major part of a man’s
personality. The way a person reacts to a situation depends on his or her
emotionality. Needless to say that Pawan Kalyan is very emotional person. Major
part of his emotionality comprises of compassion. He has not been seen to get
emotional about his personal achievements or road blocks. Every emotional
outburst of his is out of compassion towards people around him.
When
acid attack victim Swapnika was on the death bed, several ministers and
prominent personalities have visited her to convey their condolences, but the
only person she could connect with was Pawan Kalyan and she requested to meet
him again when she was almost certain of dying. Out of all the people who came
and spoke to her, she could connect to one emotion, one person and that was
Pawan Kalyan.This is just one of several examples to show that Pawan
Kalyan is a personification of pristine emotions.
Every
time I watch this video ,I get to believe that humanity is not just a word in
dictionary
Yes we all with Pawan Annaya....We are ready to go whereever he leads...........
You must have the social responsebility towards the society....Becase we are in same society...
Think about the common people and service them as you can......What excatly Pawanism says..............................
Power Star Zindabad....Pawanism Zindabad..................
Your's
Pawan Devotee....